We do not directly name our clients. This is due to the increase in web-based contact from spurious companies however, we will happily share client names and references with you directly.
Summary
Datahold currently provide services to more than forty clients. Since the start of 2006, the number of clients has more than doubled. Our clients include private and public companies, charities and governmental organizations.
Profiling and Analysis
Case Study - Profiling and Analysis
A travel company offering luxury holidays in three continents wanted to increase the level of repeat bookings. Whilst information on bookings was held there was no clear insight into the current customers and their purchasing habits. Communication activity, whilst recorded, was not consolidated and provided little intuitive information.
Datahold's Solution
All available data was consolidated and a Single Customer View (SCV) database created. The database held consolidated purchase and communication history at both individual and family level. The existing data was further enhanced via profiling against external data sources. By undertaking extensive analysis all existing customers were segmented and predictive models built. The results of profiling and analysis was the key discriminator in deciding what communications were sent to customers. Response from campaigns were then fed back into the analysis for fine tuning of the predictive models.
Client's Benefits
- Insight into current customers substantially increased.
- Key characteristics of best prospects defined.
- Overall reduction in communication costs.
- 40% increase in repeat bookings.
We are the UK's fastest growing consumer data solutions provider.
Since 1998 we have continued with substantial investment in our wholly owned data centre in Philippines. Staffing levels, both on data processing and account management, are the highest in the industry.