By Marc Morris

There is no denying that marketers are continually pushing the creative boundaries when developing campaigns that are both meaningful and engaging for their target audiences. …read more »

Back in the day, email addresses were rarer than an MP who wasn’t fiddling their expenses, but, just as politics has started to clean up its act, there are many more ways to acquire email addresses. Bob Persaud, director at Datahold charts the rise of e-appending. …read more »

DLG, one of the UK’s leading consumer and B2B data specialists have recently increased the scope of services that Datahold supply to them. …read more »

As one of the UK’s biggest managers of third party data for a whole variety of sectors, our company is clear about one thing: …read more »

LONDON - Viking River Cruises has appointed data bureau Datahold to manage its UK customer and prospect database. …read more »

The data has been collected by Clash Media from a variety of sources including its worldwide affiliate network and its offices in the UK, US, Scandinavia and Germany.

The database will consist of upwards of two million UK records and will include data such as email address, telephone number and postal details, marital status, gender and recency.

All data will be categorised by industry sectors, such as finance and insurance.

Source: Precision Marketing
Publication Date: November 04 2008

Jed Mooney describes why raw data is far more important than any subsequent analytical profiling or modelling.  Get both right, however, and the results can be exceptional. …read more »