As one of the UK’s biggest managers of third party data for a whole variety of sectors, our company is clear about one thing: …read more »
Nov
25
2008
LONDON - Viking River Cruises has appointed data bureau Datahold to manage its UK customer and prospect database. …read more »
Nov
5
2008
The data has been collected by Clash Media from a variety of sources including its worldwide affiliate network and its offices in the UK, US, Scandinavia and Germany.
The database will consist of upwards of two million UK records and will include data such as email address, telephone number and postal details, marital status, gender and recency.
All data will be categorised by industry sectors, such as finance and insurance.
Source: Precision Marketing
Publication Date: November 04 2008
Oct
6
2008
Jed Mooney describes why raw data is far more important than any subsequent analytical profiling or modelling. Get both right, however, and the results can be exceptional. …read more »
Sep
1
2008
Data services provision has come full circle. In the past, data services were left to bureaux specialists with their backrooms of mainframes, technical personnel and programming experts. Data was considered a black art mastered by the very few and accordingly charged at premium rates. …read more »
Sep
1
2008
Dear Editor
Your PM news alert (PM bulletin, 27th August) highlighting a data breach of one million bank details is becoming tiresome in its regularity. Will we as an industry ever learn? …read more »
Jul
14
2008
The pace of change in direct marketing is happening at a rate that is confounding everyone. Marketers are being forced to implement campaigns quicker than ever before, using new channels, on tighter budgets, yet all the while delivering ROI at record levels! …read more »