There is a profound structural shift happening in the supply of multi-channel marketing services and it’s all happening through technology. Why are marketing strategies, both on the client and agency side, being planned and created in the UK more often, yet the implementation of them is being outsourced overseas? …read more »

Jed Mooney, managing director at Datahold comments on the controversy surrounding the BSkyB and EDS High Court case and what it means for the marketing community… …read more »