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	<title>Datahold - The New Data Processing Solution</title>
	<link>http://www.datahold.com/dhwp</link>
	<description>The New Data Processing Solution</description>
	<lastBuildDate>Mon, 09 Aug 2010 11:25:46 +0000</lastBuildDate>
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		<title>Email Marketing Is a Science, Not an Art</title>
		<description><![CDATA[By Marc Morris
There is no denying that marketers are continually pushing the creative boundaries when developing campaigns that are both meaningful and engaging for their target audiences. However, email marketers, need to be even savvier when meeting their objectives. A superb creative is not enough to guarantee success in a world where the audience is [...]]]></description>
		<link>http://www.datahold.com/dhwp/2010/08/email-marketing-is-a-science-not-an-art/</link>
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		<title>Addressing the big issue for email marketing</title>
		<description><![CDATA[Back in the day, email addresses were rarer than an MP who wasn’t fiddling their expenses, but, just as politics has started to clean up its act, there are many more ways to acquire email addresses. Bob Persaud, director at Datahold charts the rise of e-appending. 
Email marketing has come a long way since the [...]]]></description>
		<link>http://www.datahold.com/dhwp/2010/05/addressing-the-big-issue-for-email-marketing/</link>
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		<title>Contracted services to DLG increased</title>
		<description><![CDATA[DLG, one of the UK&#8217;s leading consumer and B2B data specialists have recently increased  the scope of services that Datahold supply to them.
These new services will focus mainly on dedicated data processing personnel, assigned to database interrogation and extraction which will allow DLG to expedite its own in-house restructuring and expansion plans.
By: Jed Mooney, [...]]]></description>
		<link>http://www.datahold.com/dhwp/2010/04/contracted-services-to-dlg-increased/</link>
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		<title>Effective data management for the catalogue industry</title>
		<description><![CDATA[As one of the UK’s biggest managers of third party data for a whole variety of sectors, our company is clear about one thing: catalogue and mail order companies possess more valuable information on their customers than probably any other industry and should be at the leading edge of customer insight. Jed Mooney, managing director [...]]]></description>
		<link>http://www.datahold.com/dhwp/2009/06/effective-data-management-for-the-catalogue-industry/</link>
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		<title>Datahold to manage Viking River Cruises&#8217; UK customer data</title>
		<description><![CDATA[LONDON - Viking River Cruises has appointed data bureau Datahold to manage its UK customer and prospect database.
Datahold will manage all aspects of the company&#8217;s database. The data firm already manages the capture and collation of Viking River Cruises on-board questionnaires.
Jed Mooney, managing director of Datahold, said: &#8220;Viking River Cruises is  one of the most [...]]]></description>
		<link>http://www.datahold.com/dhwp/2008/11/datahold-to-manage-viking-river-cruises-uk-customer-data/</link>
			</item>
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		<title>Datahold has been appointed by Clash Media to build and manage a new B2C database for data rental.</title>
		<description><![CDATA[The data has been collected by Clash Media from a variety of sources including its worldwide affiliate network and its offices in the UK, US, Scandinavia and Germany.
The database will consist of upwards of two million UK records and will include data such as email address, telephone number and postal details, marital status, gender and [...]]]></description>
		<link>http://www.datahold.com/dhwp/2008/11/datahold-has-been-appointed-by-clash-media-to-build-and-manage-a-new-b2c-database-for-data-rental/</link>
			</item>
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		<title>Good raw data and value profiling are the best mix</title>
		<description><![CDATA[Jed Mooney describes why raw data is far more important than any subsequent analytical profiling or modelling.  Get both right, however, and the results can be exceptional.
Our company holds more data rental lists than any other data bureaux in the UK, yet one of the biggest tasks we face is convincing direct marketers that the [...]]]></description>
		<link>http://www.datahold.com/dhwp/2008/10/good-raw-data-and-value-profiling-are-the-best-mix/</link>
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		<title>The Increasing Role of People</title>
		<description><![CDATA[Data services provision has come full circle.  In the past, data services were left to bureaux specialists with their backrooms of mainframes, technical personnel and programming experts.  Data was considered a black art mastered by the very few and accordingly charged at premium rates.
This has all changed.  Computer hardware costs are now almost irrelevant with [...]]]></description>
		<link>http://www.datahold.com/dhwp/2008/09/the-increasing-role-of-people/</link>
			</item>
	<item>
		<title>Letter to the Editor</title>
		<description><![CDATA[Dear Editor
Your PM news alert (PM bulletin, 27th August) highlighting a data breach of one million bank details is becoming tiresome in its regularity.  Will we as an industry ever learn?
Data professionals know that the source of nearly all data security lapses is the transfer of information to hard media.  At best-practice data bureaux, holding [...]]]></description>
		<link>http://www.datahold.com/dhwp/2008/09/letter-to-the-editor/</link>
			</item>
	<item>
		<title>How speed is of the essence in data land</title>
		<description><![CDATA[The pace of change in direct marketing is happening at a rate that is confounding everyone.  Marketers are being forced to implement campaigns quicker than ever before, using new channels, on tighter budgets, yet all the while delivering ROI at record levels! Something’s got to give and it’s often data.  Jed Mooney, Managing Director at [...]]]></description>
		<link>http://www.datahold.com/dhwp/2008/07/how-speed-is-of-the-essence-in-data-land/</link>
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