I know of a well-known data bureau that has seen its staff hemorrhage from nigh on 60 to the grand total of 5 within the space of six years. Poor management? Not really. The data management industry is undergoing a structural shift whereby falling hardware and software costs have emboldened companies to take their data management in-house. Jed Mooney, managing director at Datahold explains further. …read more »
Jan
14
2008
With a touch of sublime irony, the public panic caused by the loss of 25 million personal data records brought down the Information Commissioner’s Office website. Suddenly, at the very time that the public needed vital information about how to combat ID fraud, the means at their disposal vanished into thin air. …read more »
Dec
3
2007
It was only a matter of time before a CRM IT project ended up in the High Court (PM Nov 16) yet for EDS to accuse BSkyB of not knowing ‘what the scheme was meant to do’ is a little bit rich. Had EDS not thought of asking for a better brief? …read more »
Nov
7
2007
There is a profound structural shift happening in the supply of multi-channel marketing services and it’s all happening through technology. Why are marketing strategies, both on the client and agency side, being planned and created in the UK more often, yet the implementation of them is being outsourced overseas? …read more »
Nov
2
2007
Jed Mooney, managing director at Datahold comments on the controversy surrounding the BSkyB and EDS High Court case and what it means for the marketing community… …read more »
Oct
25
2007
The DM industry has developed a vast array of tools to target consumers, but which work best? David Reed learns of a way to bridge the gap between individual data sets and geodemographics …read more »
Oct
1
2007
The Wikipedia definition of ‘Customer Insight’ is put simply as the “identification of customer needs”. Customer insight is now widely practiced in a bid to discover more about customers - their individual profiles and the commonalities between them. After all, the more information one knows about one’s customers, the more accurate the resulting campaigns and (usually) the better the ROI. Jed Mooney, managing director of Datahold explains more… …read more »