India is the undisputed champion in offshoring but this dominance is not set to go unchallenged much longer. …read more »
Nov
17
2006
In Precision Marketing (October 6) you highlighted two stories that voiced concerns over the current state of the outsourcing industry. On closer examination, however, you’d have to wonder what all the fuss is about. …read more »
Nov
16
2006
Luxury boutique hotel group The Eton Collection is overhauling its database to gain a better understanding of its customers both in the UK and overseas. …read more »
Nov
1
2006
North Shore Animal League International (NSALI) has handed independent data processing provider DataHold a brief to migrate 1.6 million records to a new database. …read more »
Oct
30
2006
Traditional data bureau argue that data processing is a highly skilled task and should be priced as such. Competing bureau state that they manage data better than anyone else; their processes are more advanced; their software is better etc. …read more »
Oct
20
2006
“The number of call centres has doubled in the past year, aided by many educated Philippinos having US accents” …read more »
Oct
19
2006
Dear Editor,
It was extremely refreshing to read David Guerrero’s insider view of the Philippines (Campaign, 6th October). Of particular note was his view that the quality of an idea is no longer linked to geography. The same could be said of all marketing services. …read more »