The Wikipedia definition of ‘Customer Insight’ is put simply as the “identification of customer needs”. Customer insight is now widely practiced in a bid to discover more about customers - their individual profiles and the commonalities between them.  After all, the more information one knows about one’s customers, the more accurate the resulting campaigns and (usually) the better the ROI.  Jed Mooney, managing director of Datahold explains more… …read more »

Under the 1998 Data Protection Act, any company that “determines the purposes for which data is used” has to conform to the Act’s regulatory framework.  This data controller is also responsible for compliance, even if the actual data processing is undertaken by a third party. …read more »