As one of the UK’s biggest managers of third party data for a whole variety of sectors, our company is clear about one thing: …read more »

I know of a well-known data bureau that has seen its staff hemorrhage from nigh on 60 to the grand total of 5 within the space of six years. Poor management? Not really. The data management industry is undergoing a structural shift whereby falling hardware and software costs have emboldened companies to take their data management in-house. Jed Mooney, managing director at Datahold explains further. …read more »

It was only a matter of time before a CRM IT project ended up in the High Court (PM Nov 16) yet for EDS to accuse BSkyB of not knowing ‘what the scheme was meant to do’ is a little bit rich. Had EDS not thought of asking for a better brief? …read more »

Jed Mooney, managing director at Datahold comments on the controversy surrounding the BSkyB and EDS High Court case and what it means for the marketing community… …read more »

The data industry is undergoing a dramatic transformation. This has implications for agencies, clients and brands alike. After all, nearly every integrated campaign has customer and prospect data as its foundation. …read more »

Under the 1998 Data Protection Act, any company that “determines the purposes for which data is used” has to conform to the Act’s regulatory framework.  This data controller is also responsible for compliance, even if the actual data processing is undertaken by a third party. …read more »