Jed Mooney describes why raw data is far more important than any subsequent analytical profiling or modelling.  Get both right, however, and the results can be exceptional. …read more »

Jed Mooney is the managing director of Datahold, one of the UK’s leading database management companies.  Based in London and offshore in the Philippines, Datahold’s clients range from small start-up businesses to FTSE 100 corporations.  Below Jed describes why you must rid your mail file of unprofitable names and, crucially, how to do so. …read more »