Precision Marketing recently delivered the news that Datalinx, the West Yorkshire-based data consultancy had gone into administration.  The company, which ran with the strapline “delivering data solutions”, would have appeared to delivered its final one - a trip to the liquidators. …read more »

I know of a well-known data bureau that has seen its staff hemorrhage from nigh on 60 to the grand total of 5 within the space of six years. Poor management? Not really. The data management industry is undergoing a structural shift whereby falling hardware and software costs have emboldened companies to take their data management in-house. Jed Mooney, managing director at Datahold explains further. …read more »

It was only a matter of time before a CRM IT project ended up in the High Court (PM Nov 16) yet for EDS to accuse BSkyB of not knowing ‘what the scheme was meant to do’ is a little bit rich. Had EDS not thought of asking for a better brief? …read more »

The data industry is undergoing a dramatic transformation. This has implications for agencies, clients and brands alike. After all, nearly every integrated campaign has customer and prospect data as its foundation. …read more »