There is a profound structural shift happening in the supply of multi-channel marketing services and it’s all happening through technology. Why are marketing strategies, both on the client and agency side, being planned and created in the UK more often, yet the implementation of them is being outsourced overseas? …read more »
Apr
20
2007
According to Ventoro Consulting, 19 per cent of all companies have an offshore strategy. When it comes to the US’ top 1,000 firms, the number of companies jumps to 95 per cent. Even a few Government departments are quietly outsourcing back-office functions to Asia. …read more »
Nov
17
2006
In Precision Marketing (October 6) you highlighted two stories that voiced concerns over the current state of the outsourcing industry. On closer examination, however, you’d have to wonder what all the fuss is about. …read more »
Sep
26
2006
According to Ventoro Consulting, 19 per cent of all companies have an offshore strategy. However, when it comes to the US’s top 1,000 firms, the number of companies using an offshore strategy jumps to 95 per cent. Even a few Government departments are quietly outsourcing back-office functions to Asia. If that’s not a guide to the future, I don’t know what is. …read more »
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