There is a profound structural shift happening in the supply of multi-channel marketing services and it’s all happening through technology. Why are marketing strategies, both on the client and agency side, being planned and created in the UK more often, yet the implementation of them is being outsourced overseas? …read more »
Oct
1
2007
The Wikipedia definition of ‘Customer Insight’ is put simply as the “identification of customer needs”. Customer insight is now widely practiced in a bid to discover more about customers - their individual profiles and the commonalities between them. After all, the more information one knows about one’s customers, the more accurate the resulting campaigns and (usually) the better the ROI. Jed Mooney, managing director of Datahold explains more… …read more »
Jul
6
2007
Jed Mooney, managing director at Datahold explains his view that far from being doomed, outsourcing is stronger than ever before, despite claims to the contrary… …read more »
Apr
20
2007
According to Ventoro Consulting, 19 per cent of all companies have an offshore strategy. When it comes to the US’ top 1,000 firms, the number of companies jumps to 95 per cent. Even a few Government departments are quietly outsourcing back-office functions to Asia. …read more »
Dec
5
2006
India is the undisputed champion in offshoring but this dominance is not set to go unchallenged much longer. …read more »
Nov
17
2006
In Precision Marketing (October 6) you highlighted two stories that voiced concerns over the current state of the outsourcing industry. On closer examination, however, you’d have to wonder what all the fuss is about. …read more »
Oct
20
2006
“The number of call centres has doubled in the past year, aided by many educated Philippinos having US accents” …read more »