There is a profound structural shift happening in the supply of multi-channel marketing services and it’s all happening through technology. Why are marketing strategies, both on the client and agency side, being planned and created in the UK more often, yet the implementation of them is being outsourced overseas? …read more »
According to Ventoro Consulting, 19 per cent of all companies have an offshore strategy. When it comes to the US’ top 1,000 firms, the number of companies jumps to 95 per cent. Even a few Government departments are quietly outsourcing back-office functions to Asia. …read more »
India is the undisputed champion in offshoring but this dominance is not set to go unchallenged much longer. …read more »
“Not only is the infrastructure highly reliable, but staff demand wages that, while rising, are almost incomparably low.” …read more »


