Jed Mooney describes why raw data is far more important than any subsequent analytical profiling or modelling.  Get both right, however, and the results can be exceptional. …read more »

The Wikipedia definition of ‘Customer Insight’ is put simply as the “identification of customer needs”. Customer insight is now widely practiced in a bid to discover more about customers - their individual profiles and the commonalities between them.  After all, the more information one knows about one’s customers, the more accurate the resulting campaigns and (usually) the better the ROI.  Jed Mooney, managing director of Datahold explains more… …read more »