I know of a well-known data bureau that has seen its staff hemorrhage from nigh on 60 to the grand total of 5 within the space of six years. Poor management? Not really. The data management industry is undergoing a structural shift whereby falling hardware and software costs have emboldened companies to take their data management in-house. Jed Mooney, managing director at Datahold explains further. …read more »

The data industry is undergoing a dramatic transformation. This has implications for agencies, clients and brands alike. After all, nearly every integrated campaign has customer and prospect data as its foundation. …read more »