1960’s in the US the first files of customer details were moved from paper to computerised media. In 1961 the term Direct Marketing was first used.
1970’s first Merge Purge run in the UK.
1980’s the term Database Marketing first used.
1990’s proliferation of software packages and increase in PC power led to mass migration of clients from bureaux to in-house operations.
2000’s until
significant advances in internet and communications with global solutions for suppliers.
Future? All predictions point to continual rise in on-line activity and data solutions being sourced globally.