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| An online search for “Prospect Pool” will not yield any standard definition but we’d describe it as “A collection of data sources merged, consolidated and managed in a single database to be used for Profiling and Analysis in order to identify the best prospects.”.
The starting point is identifying your current customers and their key characteristics.
By understanding who these customers are, we then develop the corresponding analytical models that identify the best prospects.
The models created are iterative in that feedback from campaigns undertaken is fed back in and the targeting further enhanced.
We have many years experience of dealing with companies who sell information and can be relied upon to negotiate good rates but more importantly source data that is best suited.
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